Here are some common marketing pitfalls you should avoid.
1. Being Impatient
The digital revolution has made us all expect to see results instantaneously. Unfortunately, not all online interaction is as quick as email. All too often people expect to see a change to their website reflected in their Google page ranking within minutes. However, this fails to recognize the fact that results will take time, especially if you are competing for a popular search phrase, such as ‘alcohol detox facilities’.
The Google search algorithm is good, but it is not magical. It can take weeks for certain elements of SEO to bear fruit. For example, the Panda update is run only every four to six weeks, so if your website was badly affected by that update, any changes you make to repair the damage will not show any success until the Panda update is next run.
Research the general amount of time that your strategy takes to show results and don’t get impatient and alter it before it has had enough time.
2. Failing to Analyze Your Marketing Campaigns
With the huge amounts of data that tools, such as Google Analytics, offers, there is no excuse for failing to keep yourself informed as to how effective your marketing campaigns have been.
Whether you employ a third-party company to look at this data or do it yourself, you can easily see which campaigns are performing well and which need to be refined. Using this data to reevaluate and alter your online marketing campaigns allows you to focus your time and monetary investment more effectively, giving you a better return on investment and helping you to avoid repeating unsuccessful ideas. Make sure to look at your data and implement changes based on the figures.
3. Focusing only on SEO
While Search Engine Optimization is an important part of any online marketing strategy, it is a mistake to focus only on SEO. While search engines are tools that are often used by people to find businesses and service providers, other avenues should not be ignored. Social media management, guest posts on popular blogs and other marketing avenues should all be used in order to gain maximum exposure for your business. Don’t forget to also market your products and services to existing customers.
It would be a huge mistake to concentrate so much on attracting new customers that you fail to take advantage of those you have already acquired. Something as simple as a mailing list where you can inform previous customers of new offers and deals can net you a large return.
After all, these are people who have already forged a link with your company. Don’t ignore SEO, but don’t put all your eggs in that basket either.