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The Different Colors of SEO : White Hat SEO, Grey and Black Hat SEO

SEO is an acronym for search engine optimization and consists of methods that will attract more customers to your site. Individuals use SEO methods to help market their internet businesses.

White hat SEO, Gray hat SEO and Black hat SEO tactics are all being used by internet entrepreneurs. While there are those who would consider using any of these business marketing strategies, only the white hat tactics are judged to be both honest and ethical. White hat SEO ideas are not intended to deceive anyone while black hat tactics are based on deceptive and unethical practices. The middle ground is occupied by hazy, gray hat SEO tactics.

SEO (search engine optimization) is extremely important for your business growth. Garnering a ranking among the top 5 or 10 listings on a search engine page practically guarantees a huge upsurge in visitors. SEO includes the use of links, backlinks, 3rd party participation, social media networking and unique articles.

1. White Hat SEO

One of the common questions that marketing experts are asked is, “What is White Hat SEO?” The clearest answer is that this is an ethical way of marketing your business site.

When you are trying to gain better visibility for your online business you can depend on white hat SEO tactics. These are trusted, reputable business ideas that follow the rules for ethical behavior. White Hat SEO policies are designed to focus on the customer instead of nebulous search engine rankings.

White hat SEO tactics are honest marketing practices that include redirects, guest blogging and online comments. These strategies employ 301 redirects that are appropriate for the situation at hand. Articles should be unique and offer added value without using fillers and ‘keyword stuffing’. Plagiarism (in any form) should never be considered.

2. Grey Hat SEO

The grey hat tactics tend to be innately controversial because they occupy a hazy void between truth and lies. Paid links, duplicating online content for your own purposes and doorway cloaking are grey hat tactics. Some people will try and push the envelope while balancing on that thin line that separates truth from fiction. In the worst case scenario grey hat tactics will be identified as spamming by the major search engines. You will also be subject to penalties or elimination from the internet arena.

 3. Black Hat SEO

Black hat SEO methods have one thing in common- their unethical nature. These tactics are largely based on spamming procedures-and include faked profiles, outdated submissions, duplicated content, and spam articles that are sent to search engines and social media networks. Articles that are filled with spammed keywords, link spams and Knolspam are also high on the list of black hat tactics.

White Hat SEO vs. Black Hat SEO

White hat and black hat tactics are easy to distinguish from each other. Essentially it boils down to ethical business tactics (white hat SEO) vs unethical ideas (black hat SEO). With white hat SEO techniques the marketing practices are real. These are quality business tactics. The leverage power is obtained by interaction with real network communities.

Black hat tactics depend largely upon schemes and faked profiles. Spam continues to be a fundamental cornerstone. Instead of honest effort these tactics are created only for deceptive value.

There are many colors to consider in the SEO rainbow, and they can easily help you be successful. Learn as much as you can about each colorful shade but steer clear of the dreaded ‘black hat’ tactics. Black hat SEO techniques could collapse your business before it ever ‘gets off the ground’.

About the author


I am Vishal Gaikar, Engineer, Web Addicted, Living in Maharastra, India. Email Me @ vishal@techbucket.org


  • It is no worth to use any black hat SEO.
    I have used in the past a farm link software. My website disappeared then from the search engines. Since, I have been trying to use only regular ways and it works.
    So don’t bother with the Black hat SEO!

  • Interesting Share!

    If someone wants a consistent ranking for a longer term, then White Hat SEO is the best tactic which is an ethical way of promoting a brand but remember it’ll take time to expose better results.

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