The discipline of search engine optimization is a very complex process. However, even the most complicated of processes can be distilled to a some basic truths. Search engine optimization is no different. Keyword research is one of those basic components that make up part of the larger scope that is SEO. Without appropriate keyword research, a website can find themselves in competition with businesses with much larger budgets.
Choosing the wrong keywords can result in driving the wrong kind of traffic to a website. Research can help you avoid those pitfalls and use your resources effectively.
The Importance of Identifying Appropriate Keywords
The internet is a huge place. There are billions of web pages in existence. Enabling your audience’s ability to find you is a significant part of building your online presence. Put yourself in the shoes of your potential customers. What phrases would they use to connect with your business? What services are you providing? If your target audience is local, you can also include the name of your city or area to significantly narrow the range down.
Once you have your list of words and phrases, you can take it to the internet and utilize one of several keyword research tools to look at different statistics. A healthy numbers of users searching indicates that the keyword is in about the right neighborhood. Be certain to run the keywords through a search engine to see what types of websites are present on the SERPs. Ideally, you should see similar businesses to yours on the page. Results that are drastically different may indicate the keywords are too broad or do not fit your area of business well.
Attracting Meaningful Traffic To Your Website
Keyword consideration is so important that a person should have their research done before starting on their website. Integrating keywords throughout your website will provide the areas for search engines to latch onto. Build a website that will be useful to users for more than just buying your product or service. You can provide a business blog and quality articles on subjects that are relevant to your particular area of expertise. This content can then be seeded appropriately with your keywords. This method also gives us a great way to provide linkable material that will help give juice to your website.
Keep in mind the difference between driving traffic and driving meaningful traffic. It really is no good to have hundreds of thousands of hits if only a small fraction of those people are interested in your product or service. Accuracy is imperative to ensure you are attracting people that have the highest chance of becoming customers. That becomes even more important if you decide to embark on a Pay-Per-Click advertising campaign. Choosing the wrong keywords will only cause your money to fly out the window with little return on investment.
Building an internet presence is not an overnight process. It requires a long-term commitment and strategy to bring everything together into a profitable model.
Keywords are an essential block in the foundation of that strategy. If it is flawed, then the rest of your efforts are going to come up much shorter than they could have. It will only take more time to correct the issues and attempt to rebuild on the work already finished. Sit down, take the time, and do the keyword research needed to make your website and advertising campaigns a success.