The SEO industry in constantly in flux – it can be a real challenge trying to keep up with the latest changes. However, over recent years, there has been some significant changes in how search engines rank websites. In the guide, we will look at a few of the things you can do to ensure you keep up with the changes.
Target Keywords Within Your Reach.
With the ever-increasing amount of competition online, it’s never been more important to set your sights on keywords which are achievable. While you may not be able to win the glory of a super-competitive keyword, there are still many untapped keywords which have the potential to turn a profit. Focus on these, especially with a newer website.
Do On-Page SEO Correctly.
It’s true that off-page optimization is critical to success, but if you get the on-page SEO wrong, it can all be for nothing. Make sure you have appropriate title tags, meta tags, keyword density, and search engine friendly URLs. These things may seem less important – but they will make a big difference to your overall results.
Consider The Advantages Of Social Media
Putting all your eggs into the search engine basket can spell disaster, because any new algorithm change could destroy your rankings. It makes sense to invest some more time in social media, such as Twitter, Facebook, and other social platforms within your marketplace. Not only can you gain traffic from an additional source – but search engines are starting to take more notice of these social signals, to see how popular your website truly is.
Try Mobile SEO.
The mobile internet provides an astonishing, untapped opportunity for the people who truly know how to leverage its power. The advances in phone technology over recent years means this market is booming – and you may find it easier to compete within this realm, as there is less competition. Make sure your website is thoroughly optimized for mobile use is a good place to start.
Use Video Marketing.
Sites like YouTube receive an enormous amount of traffic each day. Simply making a few videos, and focusing your SEO skills on them, can lead to excellent rankings in record time. Search engines trust these authoritative websites, so they will achieve great rankings much faster than your own site could.
Reduce Your Page Load Times.
Above all, search engines want to provide their users with a great user experience. If your website is at odds with this goal, then you will struggle to hold any significant rankings. One important factor is making sure your website loads quickly, on a variety of web browsers and internet connection speeds.
Regularly Update Your Content.
A key determining factor between an authority site, and merely a website with lots of junk pages – is how regularly each page is kept up to date. Search engines want to serve correct, current, up-to-date information – so if your website provides this regularly, you should find it easier to rank higher.
SEO can leave you pulling your hair out – especially when a tiny change can wipe out your rankings. But if you stick to the key basics, and get them right, you should find it far easier to achieve good results.