You have always wondered why it that some websites receive more traffic than others is. There is a simple reason for that observation. Putting content alone is not enough to direct plenty of traffic to your website. You still need the services of Search Engine Optimization to popularize your site with the various search engines. The search engines work through crawling, indexing, ranking and processing of questions.
Your documents are ranked on the basis of relevance and how popular is the content is. Search engines have some automatic programs which go around the internet collecting information. Now, I will try to be very clear in explaining the actions you need to take as part of Search Engine Optimization process.
The Step-by-Step Guide on SEO
You need to plan well on your SEO process so as to save a lot of your time and money. SEO will help you in getting plenty of traffic to your website. This can translate to making more sales if you are running a retail website.
Your plan must contain the following parts for it to be successful:
a) Select your keywords carefully
Do a research before embarking on writing the content to be posted on your website. If you do not place the keywords naturally in your document, then your document may not even feature in the search engines. This means they will not be indexed at all. That means you cannot appear in the first pages of Google, Yahoo and other search engines.
Always make sure you know which keywords are used frequently to rank similar sites. In this case you use some online software like: SEO Tracker, Word Tracker or Google. To appear unique in your content make sure you come up with some specific niche terms. Let these keywords be part of the title of your content, the tags and meta description you make.
b) Optimization of the content
Make sure that people are able to read the content on your site. Make sure that all links are in a proper working condition. Make your files small so that they can be easily loaded. Organize your thoughts well. Make the site user friendly. This will make crawlers to easily find your content.
In order to be ranked highly, always post comments on other people’s blogs. Being active on virtual forums helps a lot. Once you have left a comment, leave a link to your site.
c) Search Engine Submission
Focus on the main search engines like Google, Bing and Yahoo. Submit the URL of your website. You will be required to submit the site’s URL at the website homepage and then submit your request.