At the start of 2012, Google refreshed its search algorithms to slap sites it deemed low quality off its index. This update also known as the Google panda update, penalized a website for low performing pages and in some cases, full sites bore the brunt. As such, in an attempt to rid the internet of low quality, spammy looking website, a website stands to be punished for pages that are not performing well in the search engine.
The relativity of value between searchers and marketers is quite profound. There is no on clear way to distinguish between the different versions: for the marketers or for Google. Google wants well-researched, valuable, unique and useful content for its users whereas marketers want results from their websites. This makes the chase for marketers as quality, which is the key to surviving the panda update and others after it.
How to determine what Google thinks
Google has some of the unique products than any other search engine can master. They have at their disposal many resources and products that enable them understand a lot about users and website visitors. Whether it is the Google toolbar or Chrome, they are able to tell precisely how your visitors react to your website content. This alone gives them the ability to tell what real users feel is quality.
To get an idea on how Google sees quality, the Google analytics data is the best you can use so far. The analytics set up is quite easy and free. It enables you see how your website is performing. From it, you can collect a sizeable amount of data from it, probably over a couple of months like three, or thereabouts.
The three crucial elements of the Google analytics you need to be looking out for are the website pages/visit, which is the average number of pages per visit and the time spend on the site. The third metric you need to focus on is the bounce rate which refers to the visitors who liv your website right away on visiting. Using this information can enable you understand your visitors more, make necessary changes and build credibility.
Post Panda best practices
- Have interesting page titles
- Create customized meta descriptions that are accurate and intriguing
- Have related articles on the website to elicit interest from the searchers
- Use images and videos appropriately on the website
- Make the first paragraph on a webpage as compelling as possible so that readers digress to other pages on the website
- Make the content on the website easy to share on Twitter, Facebook, Google Plus and so forth.
What to avoid in the Post-Panda Era
- Boiler content or product descriptions
- Stolen or copied content
- Pages that have completely similar content
- Pages whose content has no similarity as the page title
- Keep adverts to a minimum on the website.
The time has come where you need to start looking at your site pages like a visitor. If something can be changed on the site following the above guidelines, then do it to improve your SERPs.