Mobile Apps have become all the rage in brand popularity over the last two years with the help of smartphones and tablets. A lot of users are moving away from PC based browsing and going for a mobile approach to their browsing needs these days. What does this mean for your brand?
It’s time to catch up with the trends and get on board the mobile app generation. Mobile apps can become whole new revenue of income for your brand, as in the world of mobile, every purchase goes a long way when dealing with thousands of consumers.
A mobile app won’t set your company’s budget back too much and if you’ve got a great concept, you will not only help your brand’s reputation by following trends and not getting left behind, but it’s also possible to open up a whole new world of profit for your business. Here are the top 5 ways to boost business sales and brand popularity via mobile apps.
Compete Everywhere and Anywhere
The most important thing to highlight about mobile apps is that retailers and businesses can access a very direct, very specialized target market without wasting money and resources on broader advertising. The world of mobile apps is your virtual oyster and will help your business reach markets and customers brackets that you may have been neglecting and here’s how; mobile apps helps businesses and customers take advantage of time without restrictions.
Everything works in real time, a lot like a website, so things are easy to update, change and short-lived specials and pop up sales are incredibly affective in this space.
Mobile apps are a supreme way of gathering useful information about your clientele and target market. Every decision a customer makes on your online app can be tracked, analyzed and utilized to enhance their experience and your revenues. This luxury however cannot be achieved in the physical world without a whole lot of effort and technical expertise.
Mobile apps are a great way to get the ball rolling on improving your customers experience and even simply creating an app is bound to bring in extra revenue as you’ll be praised for keeping up with the times and following the trends, which in this case is definitely a smart move towards enhancing your business revenue.
Additional Sales Opportunities
The small pockets of extra time consumers are now spending browsing through apps on their smartphones are all extra opportunities for brand interaction and potential selling. No matter what product, service or commodity you’re selling, mobile apps can be very affective in create a whole new way from consumers to connect and explore your company, enhancing interaction and encouraging sales, all day, every day.
Things like sales, flash notifications and updates are all ways that apps can be used to bring customers in and increase sales. There are truly limitless possibilities for selling your business in a new and creative way.
Targeting a specific group of consumers has never been easier than through mobile apps. Focus on accessing the right people at the right time and revenue growth is also guaranteed. Send notifications and updates to people within your area and make sure they know you are offering free samples or fashion advice to the next 100 customers.
Creative techniques like these will really help put you on the map without disrupting parts of your database that are irrelevant to the specific promotion.
Similar to the above mentioned method, geo-targeted advertising really focuses on getting the right message out to the right people, but adds another dimension to the puzzle; their current, up-to-the-minute situation. This is by far the smartest method of advertising available that won’t cost companies an arm and a leg, making it available to everyone from the little guy to the big corporate. Offers specialized coupons, information and quirky advice to consumers in a specific location, all in the name of building brand reputation and growing revenue.
Another great feature of geo-targeted advertising is being able to advertise your location on local maps. If mobile users know where you are, they are most likely to give you a visit next time they’re in the area.