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Create Simple Internet Marketing Plans for Easy Success

Simplicity has an amazing power. An internet marketing plan, thus, if simple, will work wonderfully well, if executed properly, than a complicated one. Necessary ingredients of successful yet simple marketing plan would be many but essentially they can be categorized into a few solid points.

Internet Marketing

If you want to integrate your online marketing efforts with your offline efforts, there are 5 simple ways to get it done. This way, the plan not only will become simple but also realistic and actionable.

The points are mentioned below.

  1. Decide vision

  2. Mission and value of the business.

  3. Declare targets

  4. Describe ideal customer

  5. Mention Unique Sales Proposition

Let us elaborate these points one by one.

Decide Vision

Vision statement plays an important role in describing your business most elaborately. This statement should be such that it inspires you and your employees. It should also be able to tell you where exactly you see yourself down the line.

The vision statement serves many a purposes. It can serve as a direction so your efforts are unidirectional. It can allow you to choose from many opportunities which come your way by telling you which decision would get you closer to your dream. It can also be a benchmark where you can calculate your achievements thus far and where exactly you need to put more efforts. It also helps you to reach your dream by removing the other processes from your organization which might not be beneficial.

Mission and Value of the Business

A mission statement tells what the business is doing or wants to do. It can be derived from the vision statement by aligning it with the customer’s perspective. This statement, along with the vision statement, should be able to answer a few basic questions about the business.

It should tell you what exactly you deliver to your clients, not in terms of products or services but the value that you add to your clients. What do they gain when they do business with you?

It should also be able to clarify how your organization goes about in this value addition process. Finally, it should also be able to tell the exact client base which you want to serve.

When your mission statement is answering these questions without any confusion, know that you are on the right track.

Declare target

Researchers have many times proved that there is a direct link between your goals and the chances of achieving that goal. When you mention your targets, you are being very specific about them, especially when writing them out in bold. It delivers your marketing team a direct message, by when you want to be where. It will help them to be focused, prioritize and tackle multiple things at once (in other words, multi-tasking), and monitor and measure your progress.

The common practice is to measure your achievements against your set goals on a quarterly basis. It will help you to stay in shape for the future.

Describe ideal customer

Describing the ideal clients you want to sell to, work with or have a professional relationship with helps you to stay focused and serve a few other purposes as well.

It tells you whether there is a real market for your products or not, defines the offers you make and why our clients should stick to you, serve niche demands or needs which are not being served well by others, proving authority in your domain and provide a clear benchmark for your marketing team.

When you remain focused on one particular segment, it helps you to gain better insight, save your time and money and also cut down the effort you need to make to gain greater number of clients.

Mention Unique Sales Proposition

With the advent of internet, when the market for each company has expanded virtually all over the world, it has become a very competitive marketplace as well. What is it that you offer which makes you stand away from the rest?

The trick of defining your USP (Unique Sales Proposition) is to understand and deliver exactly what your business clients want. There can be several way of becoming ‘different’ from others. A few examples would be, simpler solutions, serving a niche market, offer unique solutions to new challenges, clever packaging of your products and services, clever placement of your services and products.

About the author

VISHAL

I am Vishal Gaikar, Engineer, Web Addicted, Living in Maharastra, India. Email Me @ vishal@techbucket.org

7 Comments

  • Every business success depends on the successful planning. These are the simple and effective internet marketing plans, which definitely lead to success of business. We are thankful that you have shared this valuable information with us. We should read it and definitely, it will help in our business growth.

  • Thanks for sharing superb information. Your web-site is very cool. I am impressed by the details that you have on this blog.It reveals how nicely you perceive this subject. Bookmarked this website page,will come back for extra articles.

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  • Great points Pushpendra Shukla, all are achievable targets but my favorite point is Declaring a target, when you set a goal for yourself then with little hard work that goal is easily achievable, but if you are working blindfold then you won’t get much success…anyway thanks for these nice tips about marketing, it will for sure help newbies with professionals as well…
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