Four Popular Brands Using Cloud Services: Why They Chose Cloud

Cloud services can be proven and tested when it’s applied and adopted, so early adopters can enjoy its enumerable benefits. There are still detractors and skeptics behind the technology.

Cloud Services

Others would still embrace legacy software and traditional working environment because of these reasons: from security issues, internal and external changes to lack of skills and knowledge.

But companies are now making their own research, educating themselves and searching for enterprise-level solutions to improve the IT infrastructure—the barriers to cloud adoption are outnumbered by the benefits and the testimonies of brands that have tried, tested and continuously use it.

Here are the four popular brands, some of which were once startups that have already envisioned their brand’s growth and success. This post aims to encourage you to take the next step for next year if you’re still undecided whether to migrate or not based on their experiences and issues.

[Disclaimer: there’s no one-size-fits-all cloud solution for business. The purpose of this list is to show the reasons behind the deployment and provide insights on cloud services.]


the leading invoicing and bookkeeping company is using a hybrid cloud solution—a combination of cloud and dedicated hosting was deployed in 2009 to meet the IT needs. As a SaaS (Software-as-a-service) provider that serves more than one million users on the year of cloud adoption, it has now more than five million users.

Why use the cloud: support the needs of the rapidly growing services that cater worldwide professionals.


With the entire daily deals—flights, hotel bookings, food and consumer electronics—the list could go on. Groupon, which was founded in 2008, couldn’t handle all the queries unless they use a scalable solution to meet daily customers’ inquiries—that’s why they use Zendesk, an online support software that allowed them to scale customer service, as the team of 150 customer support agents handle almost 15,000 tickets per day.

As a SaaS-dependent brand, aside from the scalable benefits, Groupon was able to extend and enhance reporting through the software.

Why use the cloud: scale customer service through SaaS app Zendesk.

Sprout Social

Known for its social media management and engagement platform, Sprout Social took advantage of IaaS (Infrastructure-as-a-service) since it was founded. As a bootstrap startup, the team didn’t want to spend more than they have to—instead they deployed IaaS because of the flexibility of the layer. Scalable and flexible—they were freed form IT planning and discovered more opportunities

Sprout Social stores large amount of diverse data at different frequencies—the cloud made it easier for them to scale and handle all these.

Why use the cloud: deploy scalable solutions to support on-demand growth from outset.


As a web-based hosting platform for software development projects, offering free and paid plans for developers, it needed a scalable and speedier performance that required architectural changes to properly scale the website.

The changes were anchored with the developers’ usage on-site such as understanding of the protocols and how to trace HTTP, SSH and Git requests—these were included to improve the performance.

The average rails response time prior to cloud adoption is from 500 milliseconds or more and dependent on the loaded slices. The aftermath of cloud deployment speed up the rails response under 100 milliseconds consistently.

Why use the cloud: to bring speedier and scalable web-based platform for developers.

About the author


I am Vishal Gaikar, Engineer, Web Addicted, Living in Maharastra, India. Email Me @ vishal@techbucket.org


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