Nowadays, SEO is again turning to the vintage days of considering Meta data’s as an important factor! Still there are situations that Search and Social get united to provide lots of information to the users where Meta Tag plays a vital role in it.
The most important function of these Meta Tags is to facilitate the users with more data and it is not about influencing the search engine ranking, but it has the ability to enhance the user experience which in turn may influence your website traffic!
Even the social media channels got the ability to include metadata specifications with title, descriptions, pictures, tags and much more to encourage audience’s interaction with the content.
Does it seem like a very old concept? Not at all!
It’s a reinvented one!
Following are few essential tags that are significant and worth using on your website that requires higher search visibility as well as authority:
While Google is messing out that Meta tags are not worth anymore, it is still and important factor in SEO! As you know, on-page plays a key role in search engine optimization, it is very essential to provide them in a perfect way to get the best clicks.
Making the tags engaging and appealing, the content may definitely win a click from the visitors reaching the website.
Being regarded as the most important on-page factor, title tags has been undergoing a bit of examinations recently and has determined that they are not limited to 70 characters, but fairly some pixel-width. Further, research says that the search engine algorithm chops down it to limited chars or it displays the most relevant text that matches the query.
<title>[A Maximum of 70 characters with keyword optimized text]</title>
If your page is of commercial importance, then this place would be left for your slogan or the best text that gives you a sale. Research has told that about 43.2% of the users click the website in the search results depending on the content in Meta description!
<meta name=”description” content =”[155 – 160 characters of compelling message matching the text of the content that drives call to action]”>
It is being predicted that Google is going to rank content that is connected with authors and they can deem their authorship from reliable sources. A very cool aspect of the authorship markup is that your name and picture will be displayed in the Search Engine’s Result Page.
How does it make magic?
This is the tag that is implemented with the author’s piece of content to the displayed on the SERPs with the use of Google+ for identity. There are two versions available here, like
<a rel=”AUTHOR” href =“[YOUR G+ PROFILE URL]”>[+YOUR PROFILE NAME]</a>
to use in the <head> tag,
You can use the modular version to place it directly on the page,
<a href=“[YOUR G+ PROFILE URL]?rel=author”>[+YOUR PROFILE NAME]</a>
The latter one is considered as the greatest link building strategy!
It is just another version of rel-author tag. You can simply use this tag on a link back to your G+ profile like
< a href=”https://plus.google.com/[YOUR G+ PROFILE NUMBER]” rel=”me”>Me on G+</a>
This is especially for business entities that are in need of claiming ownership for their content. It can be either used along with rel-author or can replace it, but it is a must that link will need to point the business having Google+ profile. Publisher’s link should not be linked to individual profiles.
<link rel=”PUBLISHER” href=”[YOUR G+ BUSINESS PROFILE URL]”/>