The Basics of Online Reputation Management


August 23, 2014SEO11 Comments

In a world dominated by Google, Yelp and Yahoo, it doesn’t matter what you say about your brand. The real deal breaker is what your consumers are saying on social media and objective review sites.


Online reputation management (ORM) is absolutely essential to the modern business for this very reason. If you aren’t managing your reputation, you’re allowing yourself to be controlled by it. There’s no “opt-in” for the process. You either take the reins of your brand or watch the rest of the world do it for you.

So what can you do to get started in ORM?

Utilize SEO. Another important acronym, SEO stands for search engine optimization, and it will make or break your website on Google. The good news for the unfamiliar is that you can outsource the whole process by hiring a company with SEO optimization services.

Manage your online profile. If you aren’t already a member of Facebook, Twitter and LinkedIn, now is the time to join. You want your own company-controlled results to appear before any unauthorized sources.

Bury the dirt. If you’ve received unflattering reviews, it can be difficult or even impossible to get them removed by third-party websites. You can, however, employ a variety of tricks to make them disappear under a flood of positive information.

If you’re serious about raising and maintaining top-tier brand awareness in a digital world, it’s time to dip your toe into the waters of online reputation management. It could quite honestly be the difference between the success and failure of your business.

11 Responses to “The Basics of Online Reputation Management”
  1. vella di

    Thanks for sharing informative article about Reputation Management. As the main objective here is “branding”. Online reputation management is the process of following online references to a brand and company while having a plan in place to deal with any negative feedback.
    Thanks for sharing your thoughts with us…
    vella di recently posted..Top 10 Kesha Songs 2014 List Upcoming New Album 2015My Profile

  2. Manoj

    SEO is very important to get high number of visitors. Optimizing contents, images, backlinks etc will definitely work to boost your search engine rankings and online repuration. Good article.
    Manoj recently posted..20+ Essential Tasks to do After Installing WordPressMy Profile

  3. Kathy Mathis

    Great article Vishal! In fact it’s not just about Online businesses. Every business’ success is basically dependent on its competitiveness in the market and thereby its reputation. Online social communities are by far one of the best means for improving it.
    Kathy Mathis recently posted..5 Useful Dictionary Apps for Android deviceMy Profile

  4. Ricky Great

    It’s nice to read articles about online management. I also read about Identity theft today. It is such a big problem and the threat of identity theft is on the rise in wake of global financial crisis. So I decided to get a lifelock protection.

  5. Manoj Bhardwaj

    Hi Vishal
    Very nice post! Your reputation is everything. Basically, online reputation management is the process of controlling what shows up when someone Googles your name. Online reputation management is probably the most critical element in any business at the moment, with the proliferation of social media sites and the time of everyone’s voice being heard. At present, in the modern world of marketing and promotion, every professional entrepreneur might think that whether the on-line reputation matters for their business or not and how to improve online reputation; It is one of the most significant and common factors which the prospective clients require to deal with a company they rely upon.
    Offering quality content and maintaining quality email newsletter are two extremely effective ways to protect brand.
    Always bear in mind that whatever information you share on the Internet will remain there. It could also spread fast if you’re not careful enough. Hence, you have to make sure that only the positive feedback will prevail on the Web, and you should immediately prevent false claims from spreading.

    Nice work Vishal, thanks for sharing this awesome post with us.

  6. Nikhil Ganotra

    Great Write up indeed!

    Getting up on Social media is a must task to build online reputation. No Business can survive without being active on social media. Am I write?

    Thanks for sharing such useful stuff. Truly appreciate your efforts in digging such useful info.

    Nikhil Ganotra recently posted..10 Best Happy Teachers Day 2014 Wishes CardsMy Profile

  7. Sagar

    Surely it is very important for any business to have an online reputation. to built a good reputation online we have to use SEO for our site. It is a practice done on websites or blogs to make them get ranked and found in Google search results upon a users query.

    Nice post and thank you for sharing.
    Sagar recently posted..How to Recruit or Poach Employee from Competitors companyMy Profile

  8. Manish

    Online reputation is now same as reputation in society where you live.So management of it is really important in our life.
    Manish recently posted..Home Theme Decorations for Halloween CelebrationMy Profile

  9. James Bond

    Great Article

    Getting up a great reputation in market Social Media plays down the marvellous role.

    In Today’s competitive no business will improve without being active on social media as well as without Use of SEO.

    That sometimes can rank a lot without being active on the social media & the data does not disappear in any case.

    Thanks for sharing such useful stuff
    James Bond recently posted..Desi Kattey Movie Review ! 1st day Total Collection & Friday EarningMy Profile

  10. Rachel

    Managing your online reputation can sometimes be hard, but if you keep everything private (facebook, twiitter, etc) you shouldn’t have that much difficulty.

  11. Ashish

    Nice article and nice information you have posted Vishal. Online Reputation Management is a process to remove negative comments and reviews about an individual or a brand. Social Media is a good source of maintaining online reputation if used effectively. Thanks.

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