Online reputation management (ORM) is absolutely essential to the modern business for this very reason. If you aren’t managing your reputation, you’re allowing yourself to be controlled by it. There’s no “opt-in” for the process. You either take the reins of your brand or watch the rest of the world do it for you.
So what can you do to get started in ORM?
Utilize SEO. Another important acronym, SEO stands for search engine optimization, and it will make or break your website on Google. The good news for the unfamiliar is that you can outsource the whole process by hiring a company with SEO optimization services.
Manage your online profile. If you aren’t already a member of Facebook, Twitter and LinkedIn, now is the time to join. You want your own company-controlled results to appear before any unauthorized sources.
Bury the dirt. If you’ve received unflattering reviews, it can be difficult or even impossible to get them removed by third-party websites. You can, however, employ a variety of tricks to make them disappear under a flood of positive information.
If you’re serious about raising and maintaining top-tier brand awareness in a digital world, it’s time to dip your toe into the waters of online reputation management. It could quite honestly be the difference between the success and failure of your business.