In 2015, businesses and organizations seeking effective communications platforms will be turning to digital signage solutions in increasing numbers. This flexible, cost-effective technology provides special value for advertisers and marketers.
At least five strong reasons fuel the trend to invest in digital signage solutions: a desire to reach a wide, mobile audience; a growing public acceptance of out-of-home digital products; a need for many firms to update information rapidly and seamlessly; a greater appreciation of the vital role played by interactivity; and a business mission to develop long-term customers.
The desire to reach a wide, mobile audience and the increased public acceptance of out-of-home digital products are part of the same contemporary shift in sensibilities. As computer technology became ubiquitous during the past two decades, business models shifted from the local to global perspective. And clearly, public enthusiasm for out-of-home digital products contributed to that paradigm change.
For instance, the Pew Internet Research Project reports that as of January 2014, some 90 percent of adults in the United States own a cell phone, with 58 percent using a smart phone. Unlike the landlines of earlier generations, modern cell phone technology promotes mobility and the convenience of access to information anywhere, anytime. Business advertising evolved to meet the needs of an increasingly on-the-go customer base.
Many organizations now strive to update information about goods, services, and events as quickly and seamlessly as possible. Internet marketing reduces consumer tolerance for delays since online technology brings together all corners of the globe simultaneously. Many people have come to expect almost instantaneous responses to their inquiries, for instance, and few forms of advertising can meet those needs as effectively as digital signage solutions.
Digital technology can also allow a sponsor to interact with potential customers to a previously unimaginable degree. In former years, consumers passively read print advertisements. Now, thanks to the development of computerized systems, they can not only obtain exposure to information but also actively involve themselves in a message.
If you are using digital signage to grow your company, you’ll be able to direct surveys, games, contests and coupons directly to an interested audience in cost effective ways.
Indeed, the ability to respond and interact with individualized messages allows the consumer an opportunity to forge a personalized relationship with brands. Small wonder that the digital out-of-home industry reportedly grew into an $8.3 billion market by 2012!
The organizations using digital signage to their advantage turn casual website visitors into long term, dedicated clients as a result of this trend. Digital signagesolutions allow you to win the loyalty of mobile, digitally connected, interactive and responsive, engaged followers, and merit the consideration of all serious organizations and businesses today.