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Which Marketing Strategies Should I Use To Optimize Company Growth?

Once you decide that you’re no longer satisfied with your company’s current level of growth, it’s time to tap into the power of marketing.


There are hundreds of both cutting edge and conventional marketing techniques you can begin using to make your organization a more competitive entity within your specific industry. Below you’ll find just a few of many marketing strategies that can help you optimize company growth this year:

1. Get Into Blogging.

Blogging is a wonderful way to optimize company growth. This strategy is empowering because it enables you to communicate with your target audience in a dynamic yet casual manner that can oftentimes accelerate the relationship-building and brand recognition processes. Luckily, there are numerous blogging techniques you can implement to recruit more people to your brand. One strategy that can work wonders is including Share Buttons on the pages where your blog posts appear.

This strategy will increase the likelihood of people sharing your blog posts with individuals in their networks through popular social channels like Google+, Pinterest, Facebook, and Instagram.

2. Implement A Referral Program.

In addition to getting into blogging, make sure that you implement a referral program. This is one of the most powerful marketing strategies on the block because it constitutes a form of word-of-mouth advertising. This form of advertising is particularly effective because people are much more likely to invest in a brand if other people affirm its efficacy.

When you launch your referral program, it should involve your current clients encouraging members of their social networks to start using your product or service line. Clients who are successful in recruiting new people to your brand can attain a wide range of rewards, including a percentage off their next purchase or a promotional gift.

3. Connect With Clients Via Twitter.

Another marketing tool that business owners should consider using is Twitter. Twitter has proven to be an incredibly effective advertising platform for many corporate leaders across the globe. This is the case because you can send viral-worthy tweets to thousands and even millions of people within a matter of seconds. These tweets can include all types of interesting, informative, and/or entertaining links, pictures, infographics, etc.

Unless you or someone on your staff is a social media marketing maven, you’ll want to hire a digital firm to take care of this work for you. Digital experts are familiar with the development and execution of numerous Twitter strategies, including research polls that enable business owners to remain current regarding consumer trends.

4. Start Utilizing Customer Relationship Management (CRM) Software.

One final marketing strategy that can really take your business from average to incredible this year is utilizing customer relationship management (CRM) software. This software will empower your staff members to gain access to numerous great advertising tools, including lead generation and sales automation features. Also note that CRM software enables the staff to store key information (such as which product a client recently bought) in the system.

Whoever has access to the system can then refer to this information before communicating with the client. The end result is more informed communication with clients, and this will typically lead to both greater levels of customer satisfaction and more substantive conversion rates.

5. Invest In Netsuite Services.

One final marketing strategy that can empower you to move your organization forward is investing in Netsuite services. These services are important for many reasons. For example, NetSuite software empowers corporate leaders to manage all of their key business projects in one central location.

Some of the benefits of the software include the ability to maintain customer relationship management (CRM) systems, host eCommerce stores, and keep track of finances. To find a NetSuite consultant that can keep your business growing, visit gurussolutions.com/.

Start Marketing More Effectively Now!

If you’re trying to make your organization more successful, having a game plan is immensely important. By using the marketing strategies outlined in this article, you’ll likely find that your organization begins functioning more efficiently than ever!

About the author


I am Vishal Gaikar, Engineer, Web Addicted, Living in Maharastra, India. Email Me @ vishal@techbucket.org


  • Hey Vishal,
    Excellent points you have shared for optimizing company growth. All these 5 strategies are well described and equally powerful and useful for business growth. I love referral program you talked about. I will try this strategy. Thanks, Vishal for your great informative post.

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