January 6, 2012
We “do” SEO – it’s a bit like saying “we do anything and everything”, these days. Everyone knows how to “do SEO”, or at least everyone is trying to sell it. Web designers talk about “in-built SEO”, marketing “professionals” talk about “keywords”, but what exactly should you be doing and how do you separate the
January 5, 2012
When you think of the word tool you probably think about things like hammers, chisels maybe and spanners – or perhaps you think about the colleague in the office you don’t like who sits opposite from you. In business however a tool is anything that is a ‘force multiplier’. That is to say
