Google sure loves its zoo animals. Last year, Panda caught a lot of attention, seeking to modify rankings and rid search engines of horrible content domains and URLs. It also went after duplicate content issues. It mainly focused on content. This year, webmasters were paid a visit by the Penguin update. Like the Panda, the Penguin update sought to modify
penguin update Archive
There’s been a lot of doom and gloom written about SEO in the last few weeks or months. In fact I would argue that I’ve probably never seen tech bloggers so pessimistic. Of course they have reason to be concerned, and Google has been somewhat erratic of late to be fair. First of all there was of course the dreaded