Social Media

Core Elements of a Successful Promotional Video

Times keep on changing and as we move on technological advancements take place every now and then. There was a time when things were just heard and told, and then people started reading them, after that they had pictures and words describing those; today we have videos.

In order to acquire a successful online business it is important that you market your products in the most effective manner and that is through promotional videos. If you ask yourself, watching something would be preferred more compared to reading about it as it is more effective; same is the case with most of the people out there.

If an online business is lacking video marketing; its competitors will get way ahead within no time. It is necessary to not only make promotional videos and submit them over video sharing websites but to make sure that they are effective and successful. Everyone can just grab a camera, shoot something, and upload it expecting it to have positive results; this is a mistake made by many new marketers. Here are the core elements below that a promotional video should not lack.

1. Shaky Videos

First of all, I have seen many videos that keep on moving a lot. I mean it clearly lacks professionalism and shows that some beginner who is not even serious about the business has made it. It is important that your video is shot clearly and without the camera moving unnecessarily even a single bit. You should always get a tripod or place your camera somewhere where it will not move and then shoot the video.

2. Light

Also, light factor is very important and a place that is totally quite. The video should be bright enough that everything is clearly seen and the sound should be clear enough that nothing goes missing. Choose a place with sufficient light and no noises disturbing in between the audio.

3. Length

A promotional video is only effective if it does not bore the viewers. Therefore, it should not be too long; hardly five minutes maximum and three minutes at least. Today people do not have time to sit and watch long videos regardless of how informative they might be so keep it short and keep it simple.

4. Be Clear

One more thing; while shooting and creating a promotional video make sure you stick to the point and your message is delivered clearly to the people. Do not lose your topic and bring in irrelevant stuff at any point of the video.

About the author


I am Vishal Gaikar, Engineer, Web Addicted, Living in Maharastra, India. Email Me @

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