Your small business is on the web, but are you using SEO to make it stand out? Search engine optimization (SEO) can help your website rank higher than competitors in search engines like Google or Bing. Shorter loading times and relevant keywords that bring people to your site are just some of the benefits of this marketing technique. Here are six ways SEO can help improve your small business.
1. Increased Traffic
It’s no secret that the more traffic your site gets, the better chance there is for sales. When potential customers see your page at the top of results pages for related searches, they’re more likely to click through to get information about what you offer. By bringing in new visitors who wouldn’t have otherwise known you were there without good SEO practices, you will see an increase in sales.
2. Better Brand Awareness
Having a presence on the web is important to any business today. Whether people are shopping for informational purposes or looking to make a purchase, they’re going to search for businesses like yours online first before buying anything. You need to have a good online reputation and good SEO ensures that your potential customers will be able to find you easily when they look for what you offer.
This can also help put your company name out there as a leader in your industry too! People may even search specifically for your business after checking out your website. If you don’t have solid SEO knowledge yourself, ask a Denver SEO expert for advice about how to get started so you can improve brand awareness with search engine optimization techniques.
3. Mobile Marketing
People are constantly on their mobile devices and Google now ranks sites based on their mobile-friendliness. This means that if your website is not optimized for mobile use, such as having a responsive design or being easily viewable by those with accessibility needs, you could be missing out on large amounts of traffic from people who want to find information about your business when they’re away from home by searching using their smartphones. Get familiar with the evolving trends in search and how you can benefit from them and bring traffic to your site with SEO today.
4. Stand Out From Competitors
Competition in all types of industries is fierce, especially online where there are millions of businesses doing similar things. SEO techniques help you rank higher than your competitors in searches that are relevant to what you have to offer. This is great for your web presence, but it also helps customers find you when they’re looking around the web for something specific too.
5. Track Your Results
Gone are the days of search engine optimization being a “black box” tactic where only those with special knowledge could see any results. Sites like Google Analytics can give you information about who clicks through to view your site and how they interact with it once there. You may even be able to track purchases made after clicking on links from search engines or other sources online if you use an eCommerce platform that’s integrated with Google Analytics. Use this data to see where people are viewing your site from and use it to make changes that will boost traffic even more.
6. SEO Can Save Your Money
SEO is an affordable marketing method that can help you make more sales with less money. This is great for small businesses on a budget who need to spread the word about what they offer without breaking their bank account. SEO could even be free if you use social media websites like Facebook or Twitter to get the word out about your business.
SEO is a great way to improve the reputation of your small business online. Try rules like optimizing all new or changed pages with keywords, setting up analytics on your website, and using social media platforms like Facebook and Twitter to get the word out about what you have to offer today. If you want to realize the benefits of SEO but don’t want to get your hands dirty, you can always rely on an SEO expert to handle the required processes effectively.